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China's largest wager engine Baidu is shaking up its e-commerce services, migrating every of the merchants from its Youa papers to its other Asiatic e-commerce partner sites.

Baidu Youa, launched in 2008, has been the company's effort to consortium its wager engine service with e-commerce. Part of the place operates as an online retail business, allowing users to acquire a arrange of assorted products.

But even as Baidu has 75.5 proportionality of China's wager engine market, the company's Youa place has not condemned a field deal of the country's e-commerce market, according to Beijing-based research concern Analysys International. Baidu Youa exclusive has 0.1 proportionality deal of the online retail market, with Asiatic e-commerce colossus Alibaba Group's Taobao place sits unwaveringly in the advance with a 73.8 proportionality share.

Baidu is transferring the merchants to its newborn e-commerce place at Rakuten China, a render stake between the wager colossus and Japanese cyberspace consort Rakuten that launched in October. Merchants module also be touched to the Asiatic e-commerce place Yaodian100.com, which Baidu has endowed in.

Baidu believes that Youa's existing merchants module be better served by migrating to the digit sites, said consort spokeswoman Betty Tian. Rakuten is designed to be a comprehensive shopping mall, patch Yaodian100.com mainly focuses on selling womens' products.

Baidu Youa, however, module ease operate. The place already entireness as a lifestyle portal, substance users information on restaurants, karaoke venues and even where to verify ceremony photos.

The consort says its Youa aggroup is also developing a newborn papers combining both wager and e-commerce elements. But Baidu declined to interpret how the newborn papers would control and when it would launch.

"We are ease feat to hit a brawny presence in e-commerce," Tian said. "We don't intend to withdraw at all."

Cao Junbo, honcho analyst at iResearch, said Baidu Youa did not hit more success in the online retail mart partly because it was launched evenhandedly late. Alibaba's Taobao place was launched five eld earlier.

"Even with Baidu's assets in this area, it would hit been rattling hornlike for them to wager a field return," Cao said.

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