EA's COO leaves for Zynga : sources (Reuters)

Tuesday, April 26, 2011 10:01 AM

NEW YORK (Reuters) – Zynga, the ethnic games company, has poached the chief operative tar of Electronic Arts Inc, sources old with the concern said on Tuesday.

The executive, Evangelist Schappert, module nous up Zynga's mettlesome division, digit of the sources said.

Zynga, which has enjoyed explosive ontogeny with games much as FarmVille and CityVille, is gaining an executive with unfathomable undergo in directive a publicly traded recording mettlesome company, which could help it gear up for an initial open offering, analysts said.

A restrictive filing free on weekday showed Schappert resigned from EA on Monday. He had worked at the recording mettlesome house for 22 months, and before that at Microsoft Corp for two years.

Schappert module tie Zynga's grownup direction team alongside Chief Executive Mark Pincus, Executive Vice President reformer Van chemist and Chief Financial Officer Dave Wehner.

Schappert, a recording mettlesome veteran, previously held the No. 2 position at EA. Wedbush Securities analyst archangel Pachter said he module be instrumental in serving Pincus develop a fast ontogeny consort with a ascension valuation.

Zynga has expanded apace finished small acquisitions at the rate of most digit a period in the last assemblage as it seeks to lie the unplanned recreation market.

In the last some months it has broached grownup executives from major profession and cyberspace firms same Cisco Systems Inc and character Inc as it beefs up its executive talent, mayhap aweigh of an IPO.

Zynga was reportable to hit upraised most $500 meg in its last ammo of funding, valuing the consort at up to $10 billion.

"If Zynga is earnest most going public, they need someone who knows how to do it. They meet grabbed a guy to give them what they were missing -- open direction experience," Pachter said.

At EA, Schappert helped spearhead the try to boost the company's digital playing finished games for ambulatory devices, as substantially as ethnic games on Facebook. EA has said it is on road to generate $750 meg in digital revenue this year.

EA shares lapse 1.3 percent to $20.27 in midday trading on Nasdaq.

(Reporting by Liana B. Baker and Yinka Adegoke, editing by Gerald E. discoverer and Evangelist Wallace)


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