EBay to buy local ad provider Where (Reuters)
NEW YORK (Reuters) – EBay Inc said it would acquire Where, a consort that delivers topical playing to mobile phones, in its latest near to earmark more retailers to do playing with customers finished its services.
EBay did not divulge the terms of the deal, announced in a journal place on weekday on its website, but expects it to near in the second quarter of 2011.
The consort said that the purchase should not change the results forecast it gave terminal month.
EBay, which owns PayPal as well as its online auction site, said the care would compound its knowledge to enter retailers and shoppers.
PayPal, which has led eBay's revenue growth in recent years, would also benefit when shoppers paying for offers they intend from Where's clients by using the payment system, eBay said.
Where's clients include some 120,000 businesses, eBay said.
In March, eBay said it would acquire e-commerce assist provider GSI Commerce Inc for $2 billion, a care seen as a way to take on No. 1 Web retailer Amazon.com Inc.
EBay shares were up 2.8 percent to $32.01 in morning trading.
(Reporting by Phil Wahba, redaction by Gerald E. McCormick)
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