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TOKYO (AFP) – Former Sony chair Norio Ohga, who helped alter the penalization playing with the utilization of the auto round format, has died at the geezerhood of 81, the consort said.

The penalization edifice correct served as chair from 1982 to 1995 and led the evolution of the electronics manufacturer into a orbicular entertainment empire covering music, movies and computer games.

Ohga, whose talents were patterned when as a enrollee he complained most the calibre of a enter functionary prefabricated by Sony's predecessor, died on Sat from multiple office failure.

"By redefining Sony as a consort encompassing both element and software, Ohga-san succeeded where another Asian companies failed," underway Sony honcho chief and chair Howard Stringer said in a evidence after Ohga's death on Sat from multiple office failure.

"It is no exaggeration to concept Sony's evolution beyond audio and transcription products into music, movies and game, and ensuant change into a orbicular entertainment leader to Ohga-san's providence and vision."

Along with utilization of the CD format, Ohga led Sony's negotiations in 1968 with CBS Corp, which resulted in the creation of CBS/Sony Records, today Sony Music Entertainment.

His decision to acquire river Pictures for $3.4 billion in 1989 cemented Sony's function as an entertainment conglomerate, despite initially facing critique that the iconic tone flat should not be oversubscribed to the Asian firm.

He also fashioned the Sony joint trademark and oversaw Sony's late entry into the transcription mettlesome market.

In 1993, Ohga launched Sony Computer Entertainment Inc into a facet dominated by ingrained players including Nintendo and Sega.

Despite scepticism modify within Sony, the PlayStation housing was launched in 1994 and later became a set conception of the company's business.

Ohga's occupation began after the self-taught engineer approached Sony's predecessor, Yeddo Telecommunications Engineering Corp, to point discover the shortcomings of its enter functionary and advisable structure to meliorate it, according to the company's joint history.

Impressed with his insights, Sony co-founders Masaru Ibuka and Akio Morita prefabricated the aspiring vocalist vocaliser a consultant in 1953 patch he was still studying at the Yeddo National University of Fine Arts and Music.

Under Ohga's leadership, Sony revolutionised the penalization playing with the CD info in 1982, co-developed with Royal Philips Electronics.

Ohga pushed for the 12-centimetre info with 75 transactions of transcription capacity to fit all of Beethoven's Ninth Symphony without interruption.

While the CD took off, Ohga suffered a setback when Sony's betamax transcription info forfeited a unmerciful effort to rival info VHS, which then became the orbicular standard.

But he evidenced he had not forfeited his pioneering vision and promoted the transcription mettlesome playing with the start of the PlayStation housing despite opposition within his firm.

Mindful of the importance of the sort image, he fashioned the Sony trademark and ever stressed that the "four honor word" was the company's large asset.

It was Ohga who built upon the innovative engineering of the firm's primeval life to delimitate Sony's emphasis on design and its sort ikon to physique a orbicular consumer base, the consort said.

He was the "Embodiment of Sony spirit," the Asahi Shimbun said in a head patch the Yeddo Shimbun said modify from his primeval life he brought a significance of unity to creation designs to enhance the sort image.

Never forgetting his prototypal love, music, Ohga befriended Austrian artist musician von Karajan and conducted an orchestra himself.

Japan recognised his achievements by presenting him with whatever of the nation's crowning degree and author awarded him the Legion d'Honneur.

Sony said it would carry a joint memorial, after a private ceremony.

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