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SAN FRANCISCO – When President Barack Obama arrives at Facebook office this week, he module be the first movement nous of land to visit the brick-and-mortar bag of the ethnic media powerhouse.

He module also be partaking in a unequalled journeying to the beginning of this newborn way to communicate, a trip that has embellish all but obligatory for politicians same statesmanly hopefuls, celebrities same Lady Gaga and dignitaries from around the concern same Russian chair Dmitry Medvedev.

Such visits to the hottest school companies in Northern California's Silicon Valley offer a tralatitious quantity to enter face-to-face with new-media users, voters, fans and possibleness donors. But the A-listers of recreation and polity also acquire essential accolade that comes from fusing their individualized images with the profession brands the concern sees as the future.

For politicians especially, this instance in the history of profession staleness see same it did for their counterparts a half-century ago, when body knew they had to get wise to this newborn thing titled television.

And as the 1960 televised statesmanly speaking between Richard Nixon and Evangelist F. Kennedy showed, some politicians invoke discover to be meliorate than others at commanding a newborn accumulation medium.

Obama was the first chair to verify duty after ethnic media became commonplace. His crusade attained praise for its power at using the Web to care grassroots fundraising and voting efforts.

Today, the president's official Facebook tender has more than 19 meg fans and his Twitter account nearly 7.5 meg mass (still less than Lady Gaga, who has nearly 9.5 meg followers). During his visit to Facebook, Obama's appearance module be broadcast springy online as he takes questions from among the site's 500 meg users worldwide.

Andrew Noyes, a open policy communications manager for Facebook, confirmed Tuesday that Obama's kibosh there would be the first instance a movement nous of land takes questions at its headquarters.

These newborn versions of the tralatitious municipality hall provide politicians the opportunity to appear as if they are interacting with the open in a more unfiltered way. But staffers are ofttimes behind the online profiles, arrangement Twitter and Facebook posts for their busy bosses.

As a result, the value of veritable grappling instance ease holds sway.

Obama's acceptation of profession has coincided with his acceptation of the school industry, which in the progressive San Francisco Bay area tends to angle Democratic.

In February, the chair came to Silicon Valley for party with the school industry's biggest stars, upbringing a render at stake capitalist Evangelist Doerr's Woodside bag with Facebook originator Mark Zuckerberg, Apple's Steve Jobs, Google's then-chief chief Eric solon and Twitter CEO Dick Costolo.

The circumstance was winking to the press, but publicity photos handed discover afterward showed the chair mingling with the business body whose faces hit embellish nearly as famous as those of the celebrities whose attention they command.

Obama praised the school business at the instance as an economic gleaming blot and a jobs engine for the country. Employment module also be the matter of the Facebook municipality hall, even as the president's own job and those of his Democratic colleagues module be on his mind when he lands in San Francisco.

Obama module patron quaternary fundraising events patch in the Bay Area, including a private party for 60 at the bag of Salesforce.com honcho chief Marc Benioff, according to the San Francisco Chronicle. The circumstance has sold discover at $35,800 a seat, the newspaper reported.

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