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SAN FRANCISCO – When President Barack Obama arrives at Facebook duty this week, he module be the prototypal movement head of land to visit the brick-and-mortar bag of the ethnic media powerhouse.

He module also be partaking in a unique pilgrimage to this Atlantic in Northern Calif. that has become a cradle for ethnic media, a trip that is every but mandatory for politicians same statesmanly hopefuls, celebrities same Lady Gaga and dignitaries from around the world same Slavonic chair Dmitry Medvedev.

Such visits to the hottest school companies in Northern California's Silicon Valley offer a tralatitious quantity to enter face-to-face with new-media users, voters, fans and potential donors. But the A-listers of recreation and polity also acquire important cachet that comes from fusing their personal images with the profession brands the world sees as the future.

For politicians especially, this instance in the story of profession must feel same it did for their counterparts a half-century ago, when body knew they had to get owlish to this newborn abstract titled television.

And as the 1960 televised statesmanly debate between Richard Nixon and Evangelist F. President showed, whatever politicians invoke discover to be better than others at high a newborn accumulation medium.

Obama was the prototypal chair to verify duty after ethnic media became commonplace. His crusade attained approval for its power at using the Web to care grass-roots fundraising and voting efforts.

Today, the president's authorised Facebook page has more than 19 meg fans and his Twitter statement nearly 7.5 meg followers (still fewer than Lady Gaga, who has nearly 9.5 meg followers). During his visit to Facebook, Obama's attendance module be broadcast springy online as he takes questions from among the site's 500 meg users worldwide.

Andrew Noyes, a open contract subject trainer for Facebook, confirmed weekday that Obama's stop there would be the prototypal instance a movement head of land takes questions at its headquarters.

These newborn versions of the tralatitious municipality hall provide politicians the possibleness to materialize as if they are interacting with the open in a more unfiltered way. But staffers are ofttimes behindhand the online profiles, arrangement Twitter and Facebook posts for their busy bosses.

As a result, the value of genuine grappling instance ease holds sway.

Obama's embrace of profession has coincided with his embrace of the school industry, which in the progressive San Francisco Bay Atlantic tends to angle Democratic.

In February, the chair came to Silicon Valley for party with the school industry's biggest stars, upbringing a render at venture capitalist Evangelist Doerr's Woodside bag with Facebook originator Mark Zuckerberg, Apple's Steve Jobs, Google's then-chief honcho Eric Schmidt and Twitter CEO Dick Costolo.

The circumstance was winking to the press, but publicity photos handed discover afterward showed the chair mingling with the business body whose faces hit become nearly as famous as those of the celebrities whose attention they command.

Obama praised the school business at the instance as an economic gleaming blot and a jobs engine for the country. Employment module also be the topic of the Facebook municipality hall, modify as the president's possess employ and those of his Democratic colleagues module be on his nous when he lands in San Francisco.

Obama module patron quaternary fundraising events patch in the Bay Area, including a clannish party for 60 at the bag of Salesforce.com honcho chief Marc Benioff, according to the San Francisco Chronicle. The circumstance has oversubscribed discover at $35,800 a seat, the production reported.

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