Amazon to sell cheaper Kindle with built-in ads (Reuters)

Monday, April 11, 2011 8:01 PM

NEW YORK (Reuters) – Amazon.com Inc is today substance a edition of its Kindle figure for $25 less, but that electronic book reverend module allow advertising, the consort said on Monday.

The newborn Kindle module outlay $114 instead of the usual $139, and module become with special offers and sponsored screensavers.

The first program of specially-designed screensavers module be from brands including General Motors Co's Buick, Procter & Gamble's Olay, and Visa Inc, Amazon said. Special offers module allow $10 for a $20 Amazon.com heritage card.

The newborn Kindle is today acquirable for pre-order to customers in the United States and module ship on May 3, the consort said.

(Reporting by Martinne Geller; Editing by David Gregorio)


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