Facebook looks to strengthen media partnership (AP)
SAN DIEGO – Facebook is hunting to strengthen its relation with the programme media and has already helped process reciprocation to programme websites, a crowning executive told journalists Thursday.
Facebook's "like" buttons hit embellish present since they launched a assemblage ago. News sites, blogs and another media outlets sometimes ingest the inferior avid "recommend," but the effect is the aforementioned — grouping deal stories with their friends on Facebook, and those friends click on the course to read the stories. The consort credits those course for a fourfold process in referrals to programme sites.
Chief Operating Officer Sheryl Sandberg said such contact crapper support an business that is hunting for more structure to process online reciprocation and revenue. She said Facebook wants to support by providing the technological tools to deal content.
"In a concern where grouping are spending so such instance on Facebook ... we want programme to be a big conception of that," Sandberg told the American Society of News Editors at its annual gathering in San Diego.
She said she uses Facebook for digit things — connecting with family and friends and getting her regular news.
Facebook fresh undraped a Facebook page for journalists who want to ingest ethnic media as a tool in their programme and maker antiquity around the globe. The consort also plans to patron workshops to inform journalists how to take plus of the ethnic networks.
Sandberg said NPR has utilised ethnic networks to tell readers what's happening in real time. Journalists crapper also ingest it in their search for grouping to be interviewed for programme stories, by sending out requests asking if anyone has aggregation on an event or nonindustrial programme story.
In a removed declaration earlier Thursday, Facebook said it wants to support others build startups more easily and efficiently by distribution the profession behind the servers that noesis its large online ethnic network. In turn, it hopes to goodness from others' innovations, too.
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Online:
http://www.facebook.com/media
http://www.facebook.com/journalist
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