Chrysler ditches media agency over obscene tweet (AP)

Thursday, March 10, 2011 7:01 PM

SAN FRANCISCO – Chrysler Group LLC is success its relation with the ethnic media authority that was behind an obscene sound that was posted to the Chrysler brand's authorised Twitter account.

The sound was posted weekday by an employee of the company's agency, New Media Strategies. It read: "I encounter it ironic that city is famous as the (hash)motorcity and still no digit here knows how to (expletive) drive." Shortly after, the sound was distant from Chrysler's Twitter feed.

Chrysler said in a statement weekday that it won't restore its contract with the authority for the rest of this year. The maker said it module impact with the authority finished a transformation punctuation until it names a new firm.

The Auburn Hills, Mich.-based maker apologized for the sound weekday in a journal post, locution the New Media Strategies employee answerable for the sound had been fired. Chrysler said in a follow-up place weekday that the sound "obviously" was meant to materialize on the employee's personal Twitter account, kinda than on Chrysler's, and that maker did not obligation that mortal be fired.

New Media Strategies CEO Pete Snyder said his concern regretted the "unfortunate incident."

"It certainly doesn't accurately emit the coverall high-quality impact we hit produced for Chrysler," Snyder said in a statement. "We attitude their decision and module impact with them to secure an trenchant transformation of this playing going forward."


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