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NEW YORK (Reuters) – Media veterans Steven Brill and Gordon Crovitz oversubscribed their consort Journalism Online, which helps publishers charge for content, to RR Donnelley & Sons Co, the printing services consort said on Thursday.

RR Donnelley did not divulge cost of the acquisition.

Brill and Crovitz, along with Leo Hindery Jr., started Journalism Online in April 2009 as publishers began contemplating clear models for online access to articles, videos and photos.

Brill, the originator of American Lawyer entrepot and Court TV, and Crovitz, past house of the Wall Street Journal, will rest with Journalism Online.

Journalism Online's system Press + lets publishers charge for noesis in a variety of structure including day or hebdomad passes, print and online bundles, and monthly subscriptions.

The consort has digit dozen customers including MediaNews Group.

"To be conception of a rattling large global consort with just the aforementioned strategy as ours is a great opportunity," Crovitz said.

The move to acquire Journalism Online comes as newspapers essay deciding revenue sources in the grappling of dramatic declines in advertising revenue and readership as more people intend their news from the Internet.

"What (RR Donnelley) is all most is providing services to publishers," said Brill. "That is what we are most and they hit such more accomplish than we have."

The New royalty Times, digit of the United States' biggest and most closely watched newspapers, is rolling out a clear help for its website NYTimes.com, smartphone, and iPad app in the U.S. on March 28.

The Wall Street Journal has been successfully charging for noesis for more than 10 years. In June 2010, News Corp, which owns the Wall Street Journal, prefabricated an investment in Journalism Online.

(Reporting by Jennifer Saba, editing by Dave Zimmerman and Derek Caney)

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