New Facebook 'Questions' Feature Improves Fan Pages and Q-and-A (ContributorNetwork)
Facebook Questions is today acquirable -- Q-and-A at your fingertips -- confident of decent digit of the most arable applications in the ethnic network's recent history. That haw good optimistic, but as the alternatives -- for obtaining fast, multipurpose answers -- are often cumbersome, the applicatory applications for both consumers and business Fan Pages appear numerous.
On Thursday, Facebook Product Manager Adrian choreographer made the declaration via the company journal that Facebook Questions, which was limited to limited testing, is currently existence deployed to everyone. He also noted its base postulate for development.
Graham stated that "friends are often the best source of advice" for consumer attendant information, such as "Where should I go to dinner?" We also turn to friends for answers on everything from parenting to employ hunting advice.
While advertizement and fan tender ingest went unmentioned, both businesses and individuals crapper goodness from the easy-to-use application, specially the enquiry feature.
Potential Business Use
There are many unaccessible Facebook pages most substance lowercase convey appeal and interactivity between businesses and customers. Even lacing businesses crapper add this covering and no writing noesis is required.
Polls generated with Facebook Questions encourage both feedback and convey visits, if convergent in an effective manner. Examples:
* A newborn restaurant haw inform choices to newborn fans - regarding a schedule component for a grand opening discount, feature - and place them up for vote.
* Publications haw offer matter suggestions and feedback.
* Brands could more intimately study complaints and carry alteration control.
The tactics are not new but for marketing determine it is easier to accomplish grouping already geared in Facebook. Inherent ethnic networking features, wage more reach. e.g., friends of friends crapper study or respond questions.
Basic benefits of Facebook Questions
* Eliminates blindfold position queries: friends haw be invited to respond a question or poll.
* Saves time weeding finished off-topic and daylong interpret threads in Facebook Groups for answers.
* Polls are conspicuously displayed on one's Wall with friends' avatars flanking digit side of the individual answers.
* Questions crapper be followed easily (link in the mitt column) substance the opportunity to road topics of interest.
Potential Pitfalls
* Should Google finger answers (like it does for Quora) the possibleness for spam or unconnectedness module increase.
* As with every things Facebook, concealment is an issue. Read the contract prototypal and ready it accessible for friends and customers.
* Following questions haw become annoying if it interferes with position and other updates, thence demoralizing use.
Facebook Questions is not likely to be a Quora or Q&A place dolphin as whatever tech commenters speculate, though it is viable the networking collection module regular Q&A sites less and rely on friends and associates more for answers.
Related Content:Facebook vs. Twitter: Which is better for marketing?
Donna author parlays her 15 eld on the Web into applicatory aggregation on ethnic media and technology. Her experience in journalism, small business and consumer advocacy is supplemented with ISO certifications in cyberspace research, accumulation assessment and attendant fields.
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