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WASHINGTON (AFP) – Beating Apple and Google to the punch, Amazon undraped a service on weekday that allows users to accumulation their digital penalization online and endeavor it on a machine or an Android device.

With Cloud Drive and Cloud Player, users can upload digital music, photos, videos and documents to Amazon servers and admittance the files finished Web browsers or phones and paper computers streaming Google's Android software.

The Cloud services run on computers equipped with cyberspace Explorer, Firefox, Safari or Chrome Web browsers. Purchases from Apple's iTunes or a personal penalization library can also be uploaded to the digital "music locker."

Amazon Cloud Drive provides fivesome gigabytes of liberated online hardware to Amazon statement holders and a liberated upgrade to 20GB with the acquire of an MP3 album, the Seattle, Washington-based firm said in a statement.

Apple and Google are also reportedly working on kindred "cloud" hardware solutions for digital penalization collections but hit not declared any plans yet.

Forrester shrink Mark Mulligan said the anticipated Apple and Google services module also allow users to accumulation and stream penalization on multiple devices.

Amazon's advise is "part of building a daylong constituent penalization income relationship with its customers," he said.

"They've forfeited most of the digital pay of their CD buyers to iTunes and whilst they've been aggressive and original with their download accumulation it isn't near to toppling Apple's iTunes supremacy.

"This lack of a broader penalization ecosystem has damaged their knowledge to drive success of their MP3 store," Mulligan added. "A compartment service is effectively an alternative way to build an ecosystem that ties customers in."

Bill Carr, Amazon's vice chair of movies and music, described the newborn services as a "leap nervy in the digital experience" that "eliminates the requirement for constant code updates as substantially as the use of thumb drives and cables to advise and manage music."

"Our customers hit told us they don't poverty to download penalization to their work computers or phones because they find it hornlike to advise penalization around to assorted devices," he continued. "Now, whether at work, home or on the go, customers can acquire penalization from Amazon MP3, accumulation it in the cloud and endeavor it anywhere."

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