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SHANGHAI (Reuters) – U.S. apparel brand Gap Inc unsealed an online accumulation on China's large e-commerce papers Taobao on Wednesday, in an try to attractiveness grasp Chinese shoppers right wealthy cities.

E-commerce has boomed in China over the time digit eld as traditional retail organisation networks rest fragmented.

Gap unsealed its accumulation on Taobao Mall, alongside the likes of Adidas AG, Levi composer & Co and Japan's Uniqlo, Taobao said in a statement. Taobao, a organisation of Alibaba Group that is 40 proportionality owned by Yahoo Inc, commands more than 70 proportionality of every online e-commerce transactions by large goods volume.

Taobao said in a evidence that an average of 864 pieces of clothing were sold every time on the website in 2010.

"Given China is the cornerstone of Gap Inc's global ontogeny strategy, we believe that partnering with Taobao, with its extraordinary accomplish every throughout the country, is an essential incoming step," Evangelist Ermatinger, president of Gap's Asia Pacific region said in a statement.

Gap unsealed quaternary stores and an online accumulation (http://www.gap.con) in China late last year. Gap runs its namesake brand as substantially as Old Navy and Banana Republic.

The concern had said it will pore on boosting planetary ontogeny in a effort to counter sagging fortunes back home.

(Reporting by Melanie Lee; Editing by Jacqueline Wong)

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