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AUSTIN, Texas (AFP) – Social networking fanatics deluged by updates and posts are motion to services that prospect more intimate communities progressively equal to actual concern activities.

Startups and code applications that were hits among technology trendsetters at a renowned South By Southwest Interactive (SXSW) festivity in Texas convergent on using smartphones to work or cavort with friends.

"Facebook has forfeited its knowledge to be individualized and private," said Brian Magierski, the honcho executive of Appconomy, the Texas start behindhand assemble messaging assist GroupedIn. "We need to make ethnic individualized again."

Group messaging services let grouping exchange smartphone aggregation missives to work and coordinate with designated circles, much as clubs, teams, churches, schools and automobile pools.

"You are sight a aggregation of different takes at this panoptic problem," Magierski said. "It's a 500 meg mortal difficulty -- a Facebook filler problem."

Social networking grapheme Facebook has more than half a 1000000000 users.

Startups are sight possibleness in conjunctive grouping to the diminutive sort of folks they genuinely share their lives with, and then linking them to local places, happenings or opportunities germane to their interests.

"Facebook and Twitter don't go absent by any stretch," Magierski said. "I still poverty to meet adjoining to the grouping I played hockey with in college, but they aren't the decade grouping I poverty to meet adjoining with all the time."

The slew of startups at SXSW included Evri, which lets grouping change programme feeds supported on topics getting a aggregation of tending in individual "social graphs" at Facebook, Twitter or another online venues.

"We see the Web and flux the signal from the racket into topics grouping really tending about," said Evri honcho executive Will Hunsinger.

"We essentially create an on-the-fly programme magazine of the things you are most aroused about."

Evri, which is backed by resource from Microsoft co-founder Apostle Allen's Vulcan Capital, provided a steal peak at an application being crafted for Apple's popular iPad tablet computers.

"We think the plateau modify bourgeois is ideally suited for noesis discovery and consumption," Hunsinger said.

Lori James and Barbara Perfetti were at SXSW to introduce an online AreCafe that lets grouping modify cliques supported on what types of books they prefer.

The women said that the idea came from the super community that sprang up uninvited at allromance.com, their website devoted to romance novels.

"We decided to amend the AreCafe because grouping are on Facebook and Twitter and that is a big ocean of people," James told AFP.

"You're friending your mom, your neighbor, your co-worker, and your preacher, and you strength not poverty them to undergo most the spicy romance novels you are reading," she said.

"They strength not hit a aggregation to advance to that conversation."

The realistic cafe features communicator interviews, aggregation videos, and literature programme along with communities supported on genres.

ZeneScene showed off an application that uses positioning capabilities in smartphones to enter grouping with hip ethnic happenings "in their possess backyards."

Once grouping analyse in at a scene using progressively popular services much as FourSquare or Gowalla they crapper start conversations with another smartphone lovers by posting images or taking polls with newly-launched Locaii software.

"It's a location-based conversation starter," said Locaii co-founder Aaron Bannister. "You crapper itemize your selection locations and intend notified when cool things are feat on there."

Startup LifeKraze aims to intend cyberspace users to acceptation healthy, active lifestyles using the noesis of individualized ethnic networks on smartphones.

LifeKraze lets friends award apiece another points for activities ranging from travel pups or intake salads to competing in marathons or another sports. Points crapper be cashed in for rewards at shops that partner with the service.

"We are conjunctive the right concern with what you are doing online," said Michelle Warren, of LifeKraze.

Other startups featuring newborn structure to use mobile devices for ethnic networking, shopping, geo-location or augmented actuality will contend for the hearts of tech-savvy attendees at the period gathering.

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