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LOS ANGELES – Lady Gaga is motion to an extraordinary method to cultivate her fan base: The imbibe icon is releasing songs from her newborn medium on a section of the popular online mettlesome "FarmVille" before they can be heard anywhere else.

The singer, famous for her outrageous styles and hits much as "Poker Face" and "Bad Romance," module allow singles from "Born This Way" (due discover May 23) to be heard within a specially-created farm, titled "GagaVille," in the game. Players module have to complete tasks to hear digit inner newborn road per day streamed online from May 17 to 19. Starting on May 20, players module be also able to unlock added songs that aren't exclusive.

"FarmVille" is digit of the most popular games on Facebook, played by most 46 million grouping worldwide each month. It lets players tend to realistic farms by gathering crops, tending to eutherian and decorating cottages to earn points. Its creator, Zynga, makes money by selling realistic items, much as seeds or bovine or farm sheds, in the game.

"GagaVille" module be short-lived. Zynga says it's streaming the primary inner until May 26 to fete the entry of "Born This Way." The consort wouldn't say whether Lady Gaga picked "FarmVille" to entry her songs or if Zynga concocted this extraordinary promotion, which module feature magical unicorns, sheep on motorcycles and another Gaga-inspired items on "GagaVille."

Zynga spokeswoman Amy Sezak said "FarmVille" has massive appeal, just same Lady Gaga, whose prototypal azygos from the newborn CD, also titled "Born This Way," debuted at No. 1 on the Billboard Hot 100 charts. Many grouping who endeavor "FarmVille," it turns out, are also fans of Lady Gaga on their Facebook pages.

The parties wouldn't disclose some business terms, or modify interpret on whether money was existence exchanged. Clear Channel Radio, which is also conception of the promotion, module stream the songs in "FarmVille" finished its iHeartRadio service, which module imbibe up erst players unlock the primary songs.

"GagaVille" is a clew that artists are feat where the fans are, and that is on Facebook, Twitter and activity online games. By existence conception of the Gaga deal, Clear Channel is trying to ensure it won't be left behind. As conception of the promotion, the consort plans to foretell primary codes on 148 of its broadcasting stations that module unlock Gaga-inspired realistic items in "FarmVille."

"We know that our listeners are outlay a lot of instance with social games, and we're feat to be wherever our listeners are. So this kind of social, immersive undergo is a enthusiastic artefact for us to further vow with our listeners," said Bob Pittman, chairman of media and recreation platforms for Clear Channel.

This is the prototypal instance Zynga has received inner tracks from artists in a mettlesome and the prototypal instance it's created a flooded farm sacred to an artist. In December, the consort partnered with Dr. Dre to promulgation a road from his medium "Detox" in the mettlesome "Mafia Wars."

The San Francisco startup is no intruder to Lady Gaga. Earlier this assemblage the creator (along with Dr. Dre and others) helped Zynga improve money to hold earthquake relief in Japan and she donated $1.5 million of her possess money to add to what players raised.

"Lady Gaga is as passionate most her fans as we are most our players," said Zynga's Raquel DiSabatino, director of recreation and media, who described the relation with the imbibe star as a partnership. "This rattling was a enthusiastic gathering of the minds to create an innovative and playful undergo for those folks."

Zynga is also gift away a download of the flooded medium to fans who acquire $25 mettlesome game finished electronics merchandiser Best Buy Co. Inc. Buyers module also be entered into a art to attend Lady Gaga's incoming video dispense and intend a realistic unicorn to embellish their farms.

The consort is also substance realistic Lady Gaga artefact to players who earn points in its another games, as well as substance a chance to obtain concert tickets and subscribed albums finished digit of its games.

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Barbara Ortutay reportable from New York.

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