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Location-based ethnic meshwork Loopt has partnered with deal-of-the-day juggernaut Groupon to integrate the new Groupon Now deals into Loopt's ambulatory app. Groupon Now launched weekday in Chicago, offering denizens of the Windy City heaps of local $1 deals. The intent behindhand Groupon Now is to substance users real-time offers based on their location.

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Businesses crapper use Groupon Now deals to target customers in their immediate Atlantic and crapper foxiness deals tailored to limited conditions -- effort more customers on a andante day, selling some matter before it spoils -- rather than just making a typical, one-time offer.

That strategy is dead suited for Loopt, which launched its Loopt Reward Alerts at SXSW 2011. Loopt Rewards Alerts are fashioned to give users a real-time asking of deals attractive place in their area.

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Staring Friday, Loopt users in metropolis crapper also be alerted to Groupon Now deals attractive place nearby. Deals module be additional to the place pages in Loopt and module be visible when feeding through nearby locations. If Reward Alerts are enabled within Loopt (under the settings menu), users module intend daily, location-specific Groupon Now care alerts.

Groupon has alerts and care markets shapely into its official Groupon apps for Android, iOS and the web, but the integration with Loopt is a pleasant touch. For Loopt, it adds a sense of utility to the information and makes it more of a one-stop class for deals, location-based networking and finding places near by.

As Groupon Now launches in more cities, it module be engrossing to wager if Loopt or another location-based networks crapper investment these deals to add more value to the checkin.

This story originally published on Mashable here.

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