Making money from paid apps in Android Market a challenge for app developers (Digital Trends)

Friday, May 27, 2011 9:01 PM

google apps sphereIt’s more arduous for app developers to attain money in the Google Android Market than in the Apple App Store using the one-off gift model, according to the latest findings from app analytics consort Distimo.

A think publicised this week shows that among paying apps in the Google Android Market, 80% hit been downloaded less than 100 times.

Distimo institute that it’s “more hard for developers in the Google Android Market than in the Apple App Store to decriminalize using a one-off gift monetization model.” Big sellers in the Android mart (ie. paying apps downloaded more than half a meg times) sort meet two. In the Apple App Store, in contrast, sextet paying apps hit been downloaded as some times, and that’s meet in a digit period instance frame, and in the US alone.

Looking more intimately at Google’s app store, we are told by the Netherlands-based deductive consort that there are 96 apps which hit been downloaded more than 5 meg times. There’s digit liberated app that rattling stands out from the crowd, with more than 50 meg downloads â€" Google Maps.

Among paying games in the Android market, there are meet five which hit been downloaded more than 250,000 times. As for the Apple App Store, in the space of meet digit months, there are ten paying games that hit generated more than 250,000 downloads – and that’s in the US alone.

Distimo points out that digit think for Android paying apps existence downloaded so some nowadays is because “the crowning charts in the Google Android Market modify rattling little over time. This is caused by the fact that Google also takes long-term performance of applications into account in order to rank applications.” Compared to the app charts in the Android store, apps in the Apple charts modify more ofttimes and so a wider variety gain exposure, resulting in a broader distribute of sales.

This is understandably illustrated when hunting at apps at the crowning of the charts in the period of April: â€Å"The crowning 10 liberated and crowning 10 paying together hit seen exclusive 26 applications in the Google Android Market, patch there hit been 94 applications in the crowning 10 liberated and paying in the Apple App Store for iPhone,â€

With the one-off gift monetization help proving challenging, some Android app developers are opting to place out ad-supported apps. Distimo cites Rovio’s Angry Birds as an example. “All the Angry Birds series in the Google Android Market are liberated and feature ads, patch in the Apple App Store, these aforementioned applications are every paying applications with far fewer ads.” Apps with ads are doing meet fine, according to Rovio CEO Peter Vesterbacka. “We’re rattling bright with the monetization that it provides us with,” he says.

As for Android app developers with decorous apps languishing in the depths of the charts, they’ll be hoping that Google changes the way it calculates the rankings. Pair that up with some creative marketing and grouping strength start digging into their pockets.


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