The Real Reason Charlie Sheen Joined Twitter: Money (Time.com)

Monday, March 7, 2011 1:01 AM

Charlie Sheen's estimation is improving - his playing reputation, that is.

Our friends at Entertainment Weekly reportable that Charlie Sheen has ordered the histrion World Record for "Fastest Time to Reach 1 Million Followers." It only took him 25 hours and 17 transactions to accomplish the feat; meanwhile, NewsFeed is tardily locomotion its way to 8,000. (Follow TIME NewsFeed!). He already held the record for "Highest Paid TV Actor Per Episode - Current." (Obviously, not any longer.) (See the 7 prizewinning Charlie Sheen memes.)

So, how just did Sheen intend the @CharlieSheen statement and avow his statement in a matter of hours? Forbes reports it's every thanks to ad authority Ad.ly, a Hollywood consort that focuses on celebrity Twitter endorsements. Sheen's someone reached out to the consort and told them the person wanted to communicate directly with his fans. The consort ordered up the account, called Sheen and explained the principle of Twitter to him. Sheen told TMZ the think that he joined the ethnic media place was to attain cash from endorsed tweets, and with celebrities like Kim Kardashian making a reportable $10,000 per posting, the fact that Sheen has so some mass makes him appealing to advertisers. Interestingly, Ad.ly did not charge Sheen for environment up his statement - but we look they're existence paid for serving him intend sponsors.

The money-making noesis of Sheen's tweets is already apparent. Ray Broguiere, the owner of the consort of that makes the milk Sheen was retentive in his first TwitPic, told TMZ he's been overpowered with calls to his farm since the tweet. He didn't pay for the name and says he is extremely glad for the publicity - and has even offered to provide Sheen liberated milk if he stops by the farm.

Maybe this was Sheen's plan every along: invoke his chronicle into a condition wreck, intend the full world to check and then reap money from advertisers who poverty to cash in on the attention. If that's so, he's outsmarted us. It staleness be something in the tiger's blood.

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