Android, video games dominate mobile confab (Reuters)

Sunday, February 20, 2011 7:01 PM

BARCELONA, Espana (Hollywood Reporter) – The 2011 instellment of Mobile World Congress, which gathered 60,000 professionals from 200 countries, served as the authorised coming-out party for the incoming procreation of Google Android smartphones and tablets.

Android had a massive, two-floor booth packed with every the newborn smartphones and tablets transport in the reaching months moving soured the various Android platforms, including Sony Ericsson's Xperia Play phone, which operates on Gingerbread, and LG's Optimus Pad tablet, which is supercharged by Honeycomb.

The Android booth featured a Brobdingnagian construction section where developers from around the concern showcased the incoming procreation of ambulatory games. While graphics and gameplay hit improved in the ambulatory expanse over the years, the newborn gesture of smartphones and tablets module near the capabilities of these devices to the level of PlayStation 3 or Xbox 360 -- and beyond modify the prizewinning iPhone 4 and iPad games that are currently on the market.

"Video games drive the ambulatory playing because they're the prizewinning background of what these newborn devices crapper rattling do," said Gonzague de Vallois, senior evilness chair of publishing at Gameloft, digit of the maximal ambulatory mettlesome companies in the world. "Our experience in the housing mart is serving us hit calibre titles to these newborn devices for the ambulatory market."

Gameloft, which previously supported Apple's start of iPhone and iPad with games, had franchises aforementioned Asphalt 6, Let's Golf and NOVA moving in autostereoscopic (glasses free) 3D at LG's booth on the newborn Optimus 3D phone. The company also module hold the March start of Xperia Play with 10 titles, including Star Battalion. And the house has fresh started nonindustrial newborn games to separate on NVIDIA's Tegra 2 dual-core technology.

Tegra 2 brings PC recreation graphics and pace from meet a few eld ago to the ambulatory expanse on newborn Android smartphones and tablets, which module separate 10x faster than the processors in today's smartphones aforementioned iPhone 4. The Tegra 2's dedicated graphics processor also delivers 1080p telecasting playback of movies, TV shows and games. On battery life, Tegra's ultra low-power organisation delivers over 16 hours of HD recording or 140 hours of penalization on a azygos charge.

"This profession module effect the games we promulgation because it module dead process the acquirable market," said Mike Breslin, evilness chair of marketing, Glu Mobile. "There module be a aggregation more people with admittance to these newborn smartphones and tablets thanks to the marketing near from Google, NVIDIA and every of the consumer electronics companies, carriers and headset makers."

Last fall, Android overtook Symbian to embellish the crowning smartphone platform in the world. According to investigate firm Canalys, orbicular income of Android phones in the ordinal lodge of 2010 was 33.3 million, compared to 31 meg Symbian phones, 16.2 meg Apple phones, 14.6 meg RIM devices and 3.1 meg Microsoft phones.

Overall, the orbicular smartphone mart grew 89% compared to the ordinal lodge of 2009, prodigious 100 meg units for the prototypal time. And 2011 is poised to be an modify large breakthrough assemblage for Android.

Another newborn trend showcased at Mobile World legislature was cross-platform recreation on Android and Tegra devices, which module earmark players to aggroup up in games aforementioned Trendy Entertainment's Dungeon Defenders: First Strike to endeavor across PlayStation 3, PC and ambulatory platforms.

"This is a rattling profound change in the artefact ambulatory games are designed," said Jeremy Stieglitz, utilization administrator at Trendy Entertainment. "There module be a Brobdingnagian flow of calibre noesis rattling apace on these newborn Tegra-based platforms, where you basically crapper hit the aforementioned mettlesome moving on a ambulatory figure as you hit on a PC or console."

NVIDIA showcased brand newborn Tegra 3 profession at the show, code-named Kal-El after Superman. New phones module board with this quad-core defect first this August and tablets module follow in New fall. NVIDIA demonstrated a game, Great Battles Medieval, that ran at 720p HD and featured 650 enemy soldiers on the earth at once.

According to archangel Rayfield, generalized manager of NVIDIA's ambulatory playing unit, over the incoming three eld projects codenamed Wayne, Logan, and Stark module further near the recreation potential of ambulatory devices. By 2014, when Stark becomes a reality, the profession module feature a 75x transformation over the performance of today's Tegra 2.

"Our customers and partners hit already indicated that they're confident they crapper ingest everything we give them," said Rayfield.

HTC introduced a newborn tablet, Flyer, which module inform moving subscription recording mettlesome service OnLive to the ambulatory space. Gamers module be healthy to endeavor games aforementioned Assassin's Creed Brotherhood, NBA 2K11 and LEGO Harry Potter on the newborn tablet, or enter the paper to some HDTV, without needing to buy some newborn element or software.

There is a perverse side to the increased capabilities of ambulatory gaming. And that's for takeout recreation companies aforementioned Sony, which module start its Next Generation PlayStation (NGP) grouping this fall.

"IHS believes that the mart possibleness for a doc figure such as the NGP is lessening kinda than growing, and that short- and medium-term mart conditions are less adjunct of the promulgation of a high-end handheld console," said Piers Harding-Rolls, recording mettlesome shrink at HIS Screen Digest.

Harding-Rolls said by the end of the ordinal assemblage after its release, the NGP is expected to accrue a total installed base of 22.8 meg units. In comparison, the PSP achieved a base of 30.7 million, 34.8% higher, during the aforementioned size of time.

"The competitive landscape for handheld and on-the-move recreation has been highly disrupted in past times, with disruption occurring on the device, noesis and distribution levels," added Harding-Rolls.

Moving forward, more consumers module ingest digit figure for everything, including gaming, multimedia, recreation and Web browsing. And Android is dead positioned to verify plus of this shift.


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