Murdoch launches iPad newspaper 'The Daily' (AFP)
Wednesday, February 2, 2011 9:01 AM
NEW YORK (AFP) – News Corp.'s prince Murdoch undraped "The Daily" on Wednesday, a digital production created specially for the iPad that module be sold finished Apple's online store and outlay 99 cents a week.
"New nowadays demand newborn journalism," the 79-year-old News Corp. chairman and chief chief said as took the wraps soured The Daily at a advise event at the Guggenheim Museum in New York.
Murdoch, who was connected on initiate by Eddy Cue, vice president of cyberspace Services at iPad concern Apple, praised the touchscreen tablet machine as an "incredible newborn platform" and said The Daily would provide a "fresh newborn voice."
The Daily would consortium the stylish profession with "shoe leather reporting, beatific redaction and a unbelieving eye," he said. "The Daily module be the help of how stories are told and consumed."
Murdoch said The Daily is aimed at a "growing segment of the population that is knowledgeable and worldly but does not feature a national paper.
"But they do spend media," he said. "And they wait noesis tailored to their limited interest available anytime, anywhere."
The Daily module outlay 99 cents a hebdomad or $39.99 a year.
According to The Wall Street Journal, which is owned by News Corp., News Corp. hired about 100 grouping to work on The Daily, including journalists from the New Yorker, Forbes, the New royalty Post and another publications.
News Corp. has budgeted 30 meg dollars for the first assemblage of the launch, according to Forbes.
The Daily is Murdoch's stylish endeavor to find a way to calculate readers for noesis online in an epoch of lessening production circulation and eroding indicant advertising revenue.
The Wall Street Journal requires a subscription for flooded admittance to WSJ.com and Britain's The Times and The Sunday Times, two another News Corp. newspapers, fresh erected pay walls around their websites.
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