360-degree cameras to deepen online Oscar ogling (AP)

Thursday, February 24, 2011 2:01 PM

LOS ANGELES – Celebrity watchers won't need to coiffe up to wager same they're at the Oscars this year.

For $5, they'll be healthy to countenance around at whomever they wish, focus in on a coiffe or a bowtie and check A-listers brush instance them up the steps to the Kodak Theatre — every on the Internet.

And for the prototypal time, audience module be healthy to countenance at an exclusive after-party titled the Governors Ball and check winners hit their name plates engraved and bespoken to their statuettes.

Half a dozen 360-degree cameras hit been ordered up for the task. Inside apiece are 11 removed cameras feeding a constant course of video online.

Viewers crapper countenance in any content with the control of a mouse as the streams are amalgamated unitedly in digit seamless video. That means you crapper spring down at someone's position or stare up at the sky. (Unfortunately, rain is again in the forecast.)

Accompanied by most digit dozen another fixed-position cameras around the venue, the falsehood marks the maximal online near for the Oscars ever. Imagine most 30 flies on the surround and the quantity to movement between them and center in.

Much of the impetus came from two-time Academy Award-winner Evangelist Lasseter, honcho fictive officer of Walt Disney and Pixar Animation Studios and a member of the Academy's board. Pixar's brief flick "Day & Night" and the enlivened feature "Toy Story 3" are up for awards Sunday.

The bag viewer only gets to wager a fraction of what goes on at the Oscars, and this was an opportunity to contribute the experience of someone attending, Lasseter said.

And no exhibit would be rank without a analyse of the screaming, shove paparazzi angling for a shot.

"It is so queer and so insane," Lasseter said in an interview.

Because bag audience module be healthy to waffle on the flushed furnishings longer than the stars, "it's feat to provide the viewer at bag more admittance to the accolade start than even grouping feat to the Oscars," he said.

Coverage extends before, during and after the show.

Viewers who do not want to clear $5 module intend some features free on the Oscars website for ABC, which has televised the awards exhibit every assemblage since 1976. They include some of the fixed-position cameras on the flushed furnishings and the popular backstage thank-you cam.

Available only for a gift are the 360-degree cameras and admittance to the Governors Ball.

Also conception of the paying admittance are backstage cameras in a new array of positions, including digit that lifts the mantle on what the superstar audience does during advertizement breaks. A transpose of the environs nonnegative camera positions module support users decide where to bag in.

Albert Cheng, chief vice president of digital media for the Disney/ABC Television Group, said audience module intend unexampled admittance to the ball and another areas that aren't televised on ABC.

"People never used to intend to wager the stars take and party," he said. "This is using profession to verify stories. It's feat beyond what everybody else has done."

The 360-degree profession comes from BigLook360 LLC, a Dallas-based consort that deployed meet much a camera to capture the implosion of the Cowboys' old home, the Texas Stadium, terminal Apr — from the inside.

The consort also deployed digit of their cameras at the Emmys, Golden Globes and Grammys for People magazine's website. The Oscars evaluation the prototypal instance binary cameras module be deployed for springy moving every at once.

"It's same standing next to someone," said BigLook360's CEO and founder, Lance Loesberg. "You're correct there."

The initiative is a effort of people's willingness to clear for much streams.

The Oscars, with 41 meg audience terminal year, is commonly the second-most watched telecast of the assemblage after the Super Bowl. Commercials during the ABC programme are feat for an average of $1.7 meg per 30 seconds of advertizement expose time.

Online advertising and the new $5 fees could add to that, though no executives gave a prevision for how many grouping would clew up. Some hit already bought in.

"I don't think any of us are projecting enormous revenues this year," said Ric Robertson, chief chief for the Academy. "I wish prototypal and foremost it's a substantial experience. If it's a substantial experience in Year One, then in Year Two I think it'll sell itself."

The online move is a render stake between ABC parent The Walt Disney Co., and the non-profit Academy. They module share costs and split the receipts.

A lower-priced $1 substance is also available for Apple Inc.'s iPad, iPhone and iPod Touch, though those users won't be healthy to ingest the 360-degree cameras because those feeds ingest Adobe Systems Inc.'s Flash software, which Apple devices do not support.

___

Online:

A video demonstrate of accolade Backstage Pass: http://bit.ly/ejeXeh

A demonstrate of BigLook360's video of the implosion of Texas Stadium:

http://bit.ly/fztel0


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