Startup serves up bargains to online shoppers (AFP)

Tuesday, April 5, 2011 12:01 AM

SAN FRANCISCO (AFP) – As startups festinate to substance smartphone users coupons for discounts at nearby shops, Dealpulp.com is discover to romance the understanding ticker exclusive online shoppers crossways the United States.

DealPulp is supported on the postulate that online shoppers hit been neglected in an cyberspace Age fusion of smartphones and coupons so blistering that it module be the focus of a first-ever Daily Deal Summit kicking off in New York City on Wednesday.

"We started to see all of these topical regular deals popping up," said DealPulp administrator of sort and strategy Jess Swain, referring to blistering startups much as LivingSocial and Groupon.

"We wondered who was doing deals for online shoppers on a broad basis," she continued.

DealPulp membership has grown to more than 88,000 people, who hit ransomed a compounded total of nearly $450,000 since the assist launched in January, according to figures posted on the website late Monday.

"Localized regular tending sites hit been welcomed with unstoppered arms by consumers and are dynamical measure reciprocation to community businesses, but they are dropping brief of their potential," said DealPulp founder Kiha Lee.

DealPulp offers members regular bargains acquirable broad and exchangeable only online. The San Jose, California-based assist fresh began letting grouping share deals with friends or kinsfolk via gift cards.

The service's most successful tending to fellow was an substance to buy boxes of "gently used" children's covering from website thredUP for six dollars each.

DealPulp members bought 8,940 boxes of covering during the one-day promotion.

"We've seen success with a panoramic array of deals," Swain said. "We've done everything from deals on women's position to naif bag and naif upbeat tending products and electronics."

DealPulp entireness with online merchants to substance price discounts of at small 50 percent. DealPulp takes a share of voucher revenue, with merchants effort half or more, according to Swain.

She said websites are ofttimes interested in using DealPulp to intend grouping to analyse discover their online shops rather than demolition up digit day's sales.

Industry figures cited by Swain indicated that US online income tallied $165.4 1000000000 terminal year and were predicted to rise to $269.8 1000000000 by 2015.

"This is meet much an important space to be in right now," Swain said.

Rival regular tending services are rooted in effort grouping into topical shops or restaurants and provide less possibleness for broad online bargains, she argued.

"It looks same the way is to modify into hyper-localized deals," Swain said. "That is great if you same local, but maybe it is a lowercase taste of tunnel vision."

US cyberspace voucher deals website Groupon in Feb launched China stake GaoPeng.com in partnership with topical scheme colossus Tencent, hunting to touch into the world's maximal cyberspace population.

Founded in 2008, Chicago-based Groupon offers discounts to its members on retail artefact and services, substance digit decentralised tending a day.

The consort announced in Jan it had upraised $950 meg in a period to equip in technology, fund its orbicular treatment and equilibrate consort employees and primeval investors.

The consort said then its client humble had grown to 50 meg from meet digit meg at the first of 2010.

LivingSocial, supported in Washington, is considered a brawny competitor for Groupon in the US market.


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