Expedia plans to split into 2 companies (Reuters)

Friday, April 8, 2011 4:01 AM

ATLANTA (Reuters) – Expedia Inc, the largest online movement agency, said it plans to separate into digit publicly traded companies through a proposed spin-off of its TripAdvisor business, and its shares effort up 13 proportionality in after-hours trading.

Analysts said the organisation could support unlock continuance for the high-growth TripAdvisor movement site playing as Expedia invests in creation enhancements that would reenforce its combative positioning.

"While Expedia ease makes the majority of the profits of the digit companies, the TripAdvisor advertising-based model seems to be the forthcoming of the industry," Morningstar shrink Warren playwright said by email. "I expect the advise should earmark TripAdvisor to melody a little more right of the Expedia brand."

Expedia, whose chairman is media billionaire Barry Diller, joins a patron of companies that hit ordered plans to separate and spin off units this year, including diversified concern ITT Corp and matter consort Sara Lee Corp.

The change "allows the digit businesses to be clean plays and to control with the comely turn of focus to acquire respectively," Chief Executive Dara Khosrowshahi told Reuters on Thursday.

He said no big changes were due from a direction perspective, and added there were no plans to delude TripAdvisor.

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Under the separation, the newborn TripAdvisor would allow dealings of the current TripAdvisor Media Group movement consultatory playing that includes 18 favourite movement brands, and Expedia Inc would move to comprise dealings brands much as Expedia.com, Hotels.com, Hotwire and carrentals.com.

The transaction, witting to be tax free, is due to verify the form of a spin-off of TripAdvisor have to Expedia shareholders or a reclassification of Expedia shares, with holders receiving a relative turn of TripAdvisor stock, Expedia said.

Frederick Moran, an cyberspace shrink with Benchmark, said Expedia shares hit trailed rival Priceline.com in performance because of weaker-than-expected earnings ontogeny as it looks to reinvest in its business.

Expedia's have was downbound about 10 proportionality so farther this assemblage before the weekday announcement, patch Priceline.com has gained 27 percent. Orbitz Worldwide, which is in a distribution dispute with AMR Corp's American Airlines, is downbound about 39 proportionality this year.

Moran said Expedia's 2011 prognosticate was beneath expectations and called for essentially no ontogeny in earnings because of necessary investments in profession in the face of higher competition.

"Priceline has shown tremendous ontogeny over in aggregation and aggregation and Expedia has fallen behind them in that regard," Moran said. "So Expedia not only wants to protect their directive mart deal in the U.S. but also wants to globalize in order to contend and assets is required to do so."

Moran added: "Unlocking TripAdvisor into its possess project clearly could support the recognition of unseeable investor continuance at a instance when the have has apparently underperformed."

Yet debt-rating agencies Fitch and Standard & Poor's warned they may cut destined Expedia ratings. S&P said it believed the change of TripAdvisor could "reduce Expedia's ontogeny rate, income margin and discretionary change line generation."

Expedia said the proposed spin-off of TripAdvisor is due to be complete in the third quarter, and said the organisation is subject to investor and final commission approval.

Shares of Expedia were up 13.6 proportionality at $25.45 in long trading after the bell from their $22.40 close on Nasdaq.

(Reporting by Karen Jacobs, with added reporting by Kyle Peterson in Phoenix, redaction by Matthew Lewis, physiologist Orr, metropolis Hill)


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