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NEW YORK (Reuters) – Tracking celebrities in trouble utilised to be so easy. First, there was the problem, then a open apology followed by a activate to rehab and discourse in People entrepot or on Oprah Winfrey's speech show.

Now, there's Charlie Sheen.

The actor's eerie, self-made webcasts dubbed "Sheen's Korner," posted online this hebdomad to handle his past "Two and a Half Men" bosses and defend himself, evaluation honor behavior that has absent beyond the norm. And his Web rants haw communication a forthcoming in which stars use the Internet to provide fans untied access to their antics, for meliorate or worse.

"Since YouTube, digital culture has aided and enhanced -- or maybe the meliorate articulate is abetted -- the honor meltdown," said Wired entrepot grownup application metropolis Miller. "This module be a forthcoming where we wager honor screw-ups happen in real-time."

Sheen's expletive-filled webcasts exhibit him agitated, respiration cigarettes finished his nose, spewing brisk rants and continuation the aforementioned phrases over and over. Even honor website TMZ, which is famous for business videos of outrageous honor antics, tagged Sheen's videos "disturbing."

His behavior contrasts to imbibe grapheme Britney Spears' when she suffered her career overheating in 2007 and 2008. At that time, most of her antics were careful the tralatitious way, by the paparazzi. She yet institute treatment, had her concern condemned over by her ascendant and got her chronicle backwards on track.

Sheen has finished meet the opposite, making decisions on everything that goes on around him and pouring discover his ungoverned views to fans via online videos and tweets.

"The more out-of-control the status has become, the more he has programme himself -- literally moving his opinions, views and rants," said People entrepot assistant application Kate Coyne, adding Sheen has solicited grouping to check his manifest perturbation "as it occurs, which is unprecedented."

"WINNING" ONLINE?

Yet, patch it haw seem bizarre to some, his behavior has proven popular. The 45-year-old has gained more than 2 meg Twitter followers. His buzzwords such as "winning" and boasts of possessing "tiger blood" are rapidly invading imbibe culture.

His changeable webcasts -- which appeared filmed with his own sound -- were viewed more than 700,000 times, and his study has been linked to products ranging from fleecy drinks to funny books. To some, Sheen is ease the rebellious tone hero.

He has "created a newborn genre of 'meltdown-as-miniseries' that module inspire others to emulate him," said Robert Thompson, a city University professor of favourite culture. "We seldom hear manlike beings speech same this, especially not manlike beings we all know finished their on-screen work," he said.

Indeed, an older rule among the star-making machinery of publicists, talent managers and other honor handlers has been to keep clients' individualized lives private for emotion they strength jeopardize open images and advance to fewer employ offers.

But as profession gets easier to use and performers encounter it ultimate to post self-made videos and enter direct to fans, publicists haw encounter them harder to control.

It haw seem that, so far, Sheen's antics hit only additional to his fame, but some tone watchers are saying the person has reached the saucer where he decussate into infamy.

"His online appearances to date are quite freaky and really exhibit that without a playscript he has lowercase to offer," said Deadline tone editorialist Pete Hammond.

The detractors -- Sheen would call them "trolls" -- hit already produced a "Sheen Free" take on Twitter.

Whether Sheen's rants are seen as the veracious observations of a tone grapheme or odd, stream-of-consciousness outbursts during a individualized meltdown, digit abstract is certain: more and more celebrities module be transfer their lives online.

"We crapper countenance forward to higher levels of famous grouping stooping to newborn lows. And then, the montage on YouTube. And then, the remix," said Miller.

(Editing by Bob Tourtellotte)

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