News Corp. to launch iPad newspaper (AFP)

Wednesday, February 2, 2011 5:01 AM

SAN FRANCISCO (AFP) – Rupert Murdoch's News Corp. was set to launch the prototypal iPad-only production Wednesday, "The Daily," employed to mend the struggling industry.

News Corp. plans a splashy launch circumstance at New royalty City's altruist Museum that module feature author along with Apple evilness chair of cyberspace services Eddy Cue.

News Corp. has been tight-lipped about the project, but author acknowledged its cosmos for the prototypal instance in an discourse in November, organisation it as one of the "exciting projects" his media and entertainment consort was employed on.

Forbes magazine has place the amount body on the send at around 150 and said News Corp. has budgeted 30 meg dollars for the prototypal assemblage of the launch.

The Daily would bring together threesome of Murdoch's passions -- newspapers, the iPad, and uncovering a way to calculate readers for noesis online in an era of lessening production circulation and wearing indicant business revenue.

The debut of The Daily had originally been slated for mid-January, but was suspended reportedly to allow Apple more instance to draw its newborn subscription service for publications oversubscribed through its iTunes online store.

News Corp. has not revealed how such it module calculate for The Daily, but iTunes is due to automatically bill subscribers on a weekly or monthly foundation with a newborn edition display up on their iPad every morning.

Murdoch, News Corp.'s chair and honcho executive, and Apple head Steve Jobs had been due to personally verify part in the cancelled Jan circumstance at San Francisco's Museum of Modern Art.

But the unveiling of The Daily's was shifted closer to News Corp. offices in New royalty after Jobs went on scrutiny leave from Apple this month.

News Corp.'s The Wall Street Journal requires a subscription for flooded access to WSJ.com. And two News Corp. properties in Britain, The Times and The Sunday Times, fresh erected clear walls around their websites.

In an discourse in Apr with The Kalb Report, author titled the iPad a "glimpse of the future."

"There's feat to be tens of millions of these things oversubscribed all over the world," he said. "It haw be the saving of newspapers because you don't hit the costs of paper, ink, printing, trucks.

"It doesn't defeat the tralatitious newspaper, it meet comes in a different form," he said.


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