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TOKYO (Reuters) – Sony Corp launched a newborn handheld recreation device, the prototypal to feature 3G wireless connectivity, as it battles with Nintendo's best-selling DS and tries to fend off rising rivalry from smartphones and tablets.

The announcement came the aforementioned period Nintendo is due to inform a motion in quarterly profit. Nintendo launches its 3D version of its popular DS model incoming month.

Sony said the newborn device, which it has codenamed "NGP" for Next Generation Portable, will go on understanding around the year-end.

It will feature 3G wireless connectivity, the prototypal in a portable games device, and ingest a 5-inch OLED panel, Sony said.

That compares with 3.5 inches for a standard smartphone screen.

The figure also has a backwards touch aggrandize in addition to the face touch commission and a motion device for more intuitive use, Sony said.

With smartphones and tablets from the likes of Apple Inc intake into the mart for portable recreation devices, Sony and Nintendo desperately need a smash product to increase income and profit.

Nintendo's DS oversubscribed nearly 136 million units up to last September. Sony's PSP has oversubscribed some 61 million.

The next-generation PSP haw be closely related to a PlayStation sound that haw be in the works.

If not announced this week, the PlayStation sound could be undraped on Feb 13 at a Sony Ericsson circumstance in Barcelona.

Analysts expect Nintendo to inform a nearly 40 proportionality modify in profits for October-December as income of its DS and harmonious software drop aweigh of the 3D launch.

Next week, Sony is due to post a fall in profits for October-December, hit by its struggling TV business.

(Editing by Anshuman Daga and Edwina Gibbs)

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