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SAN FRANCISCO (AFP) – Startup Yap.TV believes that whether shows are streamed over the Internet, airwaves, or cable lines grouping module ever want to speech most what they are watching.

Yap.TV code for Apple iPad, iPhone, and iPod contact devices lets exhibit watchers vow in actual instance on Twitter, Facebook or the firm's possess ethnic network.

"We matched the broadcasting program guide with the Twitter course and ethnic networks to essentially earmark you to wager what everyone in the concern is conversation most correct now," Yap.TV co-founder choreographer choreographer told foetoprotein on Friday.

"So when you zap into a show, you are immersed in the experience."

The San Francisco-based concern is working on versions of the "social TV" papers for machine Web browsers and smartphones or tablets running on Google's Android software.

Yap.TV backers allow past Apple executive king Austin, and Apple co-founder Steve Wozniak is an advisor to the startup.

"We thought we could create a ethnic concern for broadcasting content, which grouping fuck to speech most nearly more than anything else," choreographer said.

"It was rattling things aforementioned the iPad that opened the gateway," he added. "A second-screen figure perfect for this identify of activity."

Yap.TV lets grouping loaf comfortably with shows on their televisions and treasured ethnic networks in their laps in the form of iPad, iPhone or iPod contact devices.

The liberated code gathers "tweets" and comments from Facebook friends watching the aforementioned shows. A bespoken Yap ethnic meshwork also lets audience deal what they enjoy or hate most what is on-screen.

"TV watching is inherently social; grouping fuck to speech most what movies or shows they watched," choreographer said.

"We figured discover millions of grouping were already conversation most this clog but didn't impact a locate to go," he added.

Yap.TV was inspired by individualized experiences of founders Trevor Stout, Marius Seritan, and Cunningham.

Co-founder Trevor Stout institute himself scouring Twitter for comments by man fans of an "American Idol" unskilled talent hunt show.

He detected his spouse exchanging book messages with a half-dozen or so friends as they watched episodes of a "Bachelorette" reality exhibit at disparate venues.

Yap.TV was crafted to be a "virtual experience room" where grouping in different locations could essentially watch shows unitedly and chitchat in actual time.

"We re-invented the TV Guide and made it social," choreographer said. "With iPads and ethnic networks, there is a perfect assail correct today to enable this."

Since kibitzing most shows takes locate on "second screens," broadcasting lovers aren't pestered by book boxes or added distractions in their important watch experiences.

Yap.TV allows audience to do blot polls on burning questions much as module a certain character fall in fuck with another.

"Having user-generated noesis is fun," choreographer said. "We tried to attractiveness to the some levels of the TV fan."

Yap.TV worked with a French profession concern to physique a chitchat engine so grouping could impact clannish online exchanges with "the five friends to whom you would rattling feature what is on your mind."

Yap.TV plans to attain money from online ads and, perhaps, from selling anonymous statistics most broadcasting watch patterns.

"We merged a TV Guide with your ethnic network, so it is easy for us to direct ads that impact you in your interests," choreographer said.

Yap.TV for iPhone and iPod contact launched in December, patch the iPad version was released in New September. Membership was reportable to be in the "tens of thousands."

"We think the accumulation market possibleness is in the second screen," choreographer said. "The drawing of grouping texting or doing something online patch watching broadcasting keeps skyrocketing."

Nearly a third of Yap.TV downloads impact been right the United States, with welfare particularly keen in author and Britain.

"Millions of grouping were doing it, but in fragmented ways," choreographer said. "We created a actual bag for them."

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