Internet helps museums net new art lovers (AFP)
Saturday, February 5, 2011 8:01 PM
LONDON (AFP) – The world's great museums are increasingly using the cyberspace and ethnic networking sites to pique the welfare of grouping who strength never conceive of environment measure in an prowess exhibition.
At a utter of a mouse, some of the greatest galleries in the concern crapper come to chronicle in a artefact that has yet been near-impossible when seen with the naked eye.
The start of the Google Art project, attractive the cameras utilised in its Street View place finished the doors of 17 museums including MoMA in New York and the National Gallery in London, is the meet the stylish advise into the Internet.
The State Hermitage in Saint Petersburg, Amsterdam's Rijksmuseum and added London heavyweight, poet Britain, are among the institutions whose designated artworks crapper be seen in dumbfounding detail.
But every the museums featured already hit their possess websites, so ground unite up with the US online giant?
"We hit to essay discover the cyberspace user, on ethnic networks, the networking sites, wherever they may be," said Laurent Gaveau, in calculate of newborn media for the Palace of Versailles, the only land museum attractive part in the Google project.
And Google crapper offer subject muscle.
"The ingest of gigapixel is rattling new," Gaveau said, referring to the high-resolution grouping utilised for capturing the paintings.
By using the ascent function, viewers crapper wager entireness such as Flemish Renaissance master Pieter Bruegel the Elder's "The Harvesters" in tiny discourse -- modify the overmodest nutrition the peasants are enjoying in the earth is clear as day.
The another conception is the ease of attractive a realistic tour around a number of the world's best museums -- you crapper either wager the pictures up close, or verify a stroll around the galleries.
Charlotte Sexton from Britain's National Gallery said museums were certain that the Google place -- farther from harming the traffic to their possess websites -- could actually getting a newborn conference and modify persuade grouping to come to the museums.
"There is plenty of evidence that shows that by engaging with relevant noesis online it actually crapper be a utility to encourage grouping to go and wager the actual thing -- you can't gauge the stimulate of the original," she said.
"And for some they may never be healthy to visit physically but they crapper hit a meaning realistic experience."
Larissa Korabelnikova, spokeswoman for the Hermitage, agrees.
"There is no offend between realistic visits to the museum and actual visits," she said. "One adds to the other."
But not every museums are certain about Google Art.
The Louvre in Paris, a true colossus of concern culture and home to sculpturer da Vinci's "Mona Lisa", spurned Google's advances and chose instead to physique up its possess website, which currently receives 11 meg visits a year, compared to 8.5 meg visitors in the flesh.
The Palace of metropolis says the benefits of agitated online hit been huge.
In three years, its selection to embrace Facebook, YouTube and Twitter has seen more and more users directed towards its possess website, which today counts sextet meg a year.
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