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Lady Gaga is a imbibe sensation, and her army of “little monsters” is grounds of that. Whether or not you like her music, there’s no debating that she’s got a unequalled artefact of commerce herself as a brand. The stylish stunt, meant to encourage the May 23 promulgation of her new medium “Born This Way,” is wrapped up in a partnership with social gaming giant Zynga, the creator of FarmVille..

The Facebook and iOS job simulator is actually central to the promotion, with the May 17 start of the Gaga-themed farm GagaVille, which will feature “unicorns and crystals,” a advise promulgation reveals. In the demesne of more useful things, fans will also be healthy to have a prototypal fissure at some of the upcoming album’s unreleased songs.

“I poverty to celebrate and deal ‘Born This Way’ with my lowercase monsters in a primary artefact that’s never been finished before,” Gaga said in a statement. “Zynga has created a magical locate in FarmVille where my fans crapper come play, and be the prototypal to center to the album.”

The partnership extends beyond the borders of the imbibe star’s realistic farm as well. Her medium will be bundled up as a download with the acquire of a primary $25 Zynga heritage card from Best Buy. A Words With Gaga content will also be equal to the game developer’s favourite Scrabble-alike, Words With Friends, offering fans the chance to get prizes (U.S. residents only) in a contest connected to a regular word of the day reveal. Zynga will also attain Lady Gaga-themed realistic items available at RewardVille.com, where players will be healthy to exchange zCoins for items in 10 of the developer’s games: CityVille, FrontierVille, FarmVille, Mafia Wars, Zynga Poker, Café World, Treasure Isle, YoVille, PetVille, and Vampire Wars.

This isn’t Gaga’s prototypal diversion with Zynga. The digit teamed up this time March to raise money for hold efforts in Japan. Gaga donated $750,000 to the company’s fundraising initiative, which eventually came to amount more than $3 meg in charitable contributions.

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