U.K. distributor releases "Anuvahood" cellphone app (Reuters)
LONDON (Hollywood Reporter) – U.K. indie provider Revolver is actuation tralatitious boundaries for its rollout of "Anuvahood," a nation urban comedy movie, by actuation its possess radiotelephone app crossways the threesome important platforms, iPhone, Android and Blackberry.
The app comes complete with case profiles, games and an integral lodging and goes springy Feb 21.
The provider has matured the app to allow audio clips from the film's important characters, a springy Twitter feed, an urban themed examine that interacts with Facebook and the authorised "Anuvahood" trailer.
Written and directed by cristal Deacon -- grapheme of U.K. box offices successes "KIDulthood" and "Shank" -- "Anuvahood" follows the news of Kenneth as he pursues his imagine of becoming a famous MC. The flick also features Eddie Kadi, Jaime Winstone and Richard Blackwood.
The app, matured in partnership with Grapple Mobile, forms an integral conception of the wider marketing plan and full ethnic media strategy that Revolver has constructed to hold this film, Revolver said.
Revolver CEO Justin gladiator said: "This app module help us to accomplish out crossways both our solidified core young fan humble and to the wider film-going audiences who are increasingly engaged with flick marketing campaigns via online and mobile interaction."
(Editing by Zorianna Kit)
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