Yahoo ready to deliver on promise to upgrade email (AP)

Tuesday, May 24, 2011 5:01 AM

SAN FRANCISCO – character Inc. is giving its favourite telecommunicate assist a long-promised anaplasty in an attempt to attain it more attractive to grouping who are increasingly using Facebook, Twitter, Google and another online alternatives to communicate.

The changes announced Tuesday physique upon a redesigned telecommunicate info that character began investigating heptad months ago. The estimated 277 meg users of Yahoo's liberated telecommunicate assist module be switched to the new version during the incoming some weeks.

The overhaul module enable updates to Facebook and Twitter accounts to be posted from within Yahoo's telecommunicate boxes. The revamped assist is questionable to be digit times faster and confident of sending attachments of up to 100 megabytes. Other tools allow meliorate junk-mail controls and the ability to chitchat with friends and family logged into Facebook.

Yahoo is reckoning on the changes to support attract and keep telecommunicate users at a instance when more grouping are flocking to the competition Gmail assist separate by cyberspace search cheater Google Inc.

Although Yahoo's assist relic larger than Gmail, it has been losing connector in the time year. Through April, character boasted 277 meg telecommunicate users worldwide, a modify of about 3 million, or 1 percent, from the aforementioned instance last year, according to the investigate firm comScore Inc. Meanwhile, Gmail had grown to 220 meg wordwide users, up 43 million, or 24 proportionality during the time year.

Most of Gmail's gains appear to be coming at the expense of Microsoft Corp.'s Hotmail service, which remained the orbicular cheater with 327 meg users, according to comScore. But that amount was downbound 27 million, or 8 percent, from last year.

Cultivating loyal telecommunicate users is important because they run to be regular visitors and they often rest logged in when using another online services separate by the telecommunicate providers. The return trips and logged-in state creates more opportunities to exhibit cyberspace ads, the important way that both character and Google attain money.

Yahoo, though, hasn't been luring as some advertisers as Google for years, a difficulty that has weighed on Yahoo's stock.

The telecommunicate raise is due to be among the signs of advancement that character CEO Carol Bartz emphasizes weekday when she and another crowning consort executives are regular to update analysts on their readying plan.


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