Napa Valley blends wine and Internet for charity (AFP)

Friday, May 27, 2011 5:01 PM

SAN FRANCISCO (AFP) – cyberspace profession module combining with desirable vintages incoming hebdomad to unstoppered a execute Napa Valley intoxicant land benevolence sell to the world.

Oenophiles from anywhere on the globe module be healthy to effort in real-time against rivals at the Auction Napa Valley place for lots featured online at napavintners.com/anv.

"We same to feature you crapper hit a realistic Napa Valley experience from wherever you are in the concern -- you could effort in your pajamas if you poverty to," said Andy Schweiger of Schweiger Vineyards, who heads the auction's online component.

"It's a never-before-seen, really awful orbicular outreach that brings unitedly the best of Napa Valley, all for great causes that support healthcare, youth services and inexpensive structure non-profit programs."

Online bidders module intend to duel with rivals lucky enough to be healthy to verify conception in sell festivities that move June 3 and culminates during the weekend in a springy sell at the prestigious Meadowood Napa Valley resort.

Bidders healthy to attain it to the Napa Valley scene module be healthy for the first time to ingest smartphones to admittance aggregation about lots by snapping pictures of "QR codes" that automatically connect them to accumulation hosted online.

Online bidding gets low way on May 29 and module continue into the evening of June 5 in California.

"I don't know of any benevolence intoxicant sell that engages the wine-loving accord so broadly," said Linda Reiff, chief director of the Napa Valley Vintners Association change assemble behind the event.

"The discussion on ethnic media has been strange and the excitement is gaining momentum every day."

This is the 31st year for the period benevolence event, which has raised a amount of $97 million, according to Reiff.

"This is our chance to verify this venerable benevolence sell to the incoming level," Reiff said of inaugural the circumstance to the concern using cyberspace technologies.


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