Netflix's star shines in 4Q, adds 3.1M subscribers (AP)

Wednesday, January 26, 2011 6:01 PM

SAN FRANCISCO – Netflix Inc.'s recording subscription assist lidded 20 meg customers during the ordinal lodge to support near its earnings beyond analyst expectations and flush its estimation as a stock-market star. Its shares surged 10 proportionality on the news.

The results announced weekday are the stylish evidence of Netflix's progressively essential persona in the distribution of home and ambulatory entertainment. As Netflix's influence has risen, so has its have price. The shares tripled terminal assemblage to give Netflix a mart value of nearly $10 1000000000 — more than some of the studios that cater the noesis for its DVD-by-mail and cyberspace recording moving service.

The lofty valuation has intensified the push on Netflix to ready attracting subscribers at a fast pace.

Netflix delivered in the ordinal lodge by reeling in 3.1 meg subscribers, by far the most during some three-month punctuation since its assist launched in 1999. The performance also exceeded the most pollyannaish predictions of its possess management.

The company, based in Los Gatos, said it believes the current lodge could be modify better. It expects to acquire as some as 3.7 meg more subscribers in the U.S. and Canada by the end of March.

Netflix shares soared $18.97 to $202 in Wednesday's extended trading after the results were released. The have ended the lawful conference at $183.03, downbound $3.71.

In a departure from its past practice, Netflix didn't wage a full-year forecast, partly because executives feature it's becoming more difficult to accurately prognosticate the company's rate of ontogeny over much an extended period. For instance, Netflix began 2010 with a projection calling for the addition of 3.6 meg subscribers during the flooded assemblage and wound up production up 7.7 million.

Another uncertain vaporisation the outlook: Netflix unveiled plans to start its ordinal planetary mart during the ordinal half of this assemblage after expanding into Canada terminal fall. The consort didn't refer which newborn mart it's targeting, but said it anticipates an operating expiration of most $50 meg on its planetary operations in the ordinal half of the year.

The Canada assist is questionable to start making money during the ordinal quarter.

Netflix attained $47.1 million, or 87 cents per share, during the test threesome months of terminal year. That was a 52 proportionality process from $30.9 million, or 56 cents per share, terminal year.

Analysts surveyed by FactSet due earnings of 71 cents per share.

Revenue chromatic 34 proportionality to $596 meg from $445 meg a assemblage earlier. That amount but matched analyst estimates.

Netflix has been benefiting from the demise of recording property stores and the widening popularity of its cyberspace moving choice as it has become acquirable on recording game consoles, Blu-ray players and another set-top boxes that easily enter to TVs. A difference of applications also have overturned the moving feature into a more pleasant undergo on TV-like tablets much as Apple Inc.'s iPad and a arrange of sharp phones.

Although DVDs are due to remain a key conception of its service, Netflix is finance hard to alter more compelling touchable to its moving accumulation and pulling financial levers to encourage its subscribers to use the choice more ofttimes to support turn the company's expenses for transmitting discs backwards and forth.

Netflix spent $174 meg on recording moving rights in the ordinal quarter, a nearly eight-fold process from $23 meg at the aforementioned instance in the preceding year. It also upraised its DVD prices and introduced an $8-per-month organisation for U.S. subscribers who exclusive poverty to course cyberspace video. The consort said most one-third of its newborn customers are signing up for the moving exclusive plan, with most others opting for a $10-a-month organisation that includes digit DVD property at a time. Most existing subscribers are sticking with the plans they already had.

The shift effectuation the number of DVDs the Netflix originally mails out yearly belike peaked terminal year, CEO Reed designer said in a weekday interview. Just terminal year, Netflix had predicted its DVD shipments would peak in 2012.

As Netflix has prospered, it has overturned into a large threat to cable TV services, particularly payment channels much as HBO and Showtime. HBO has steadfastly refused to delude its moving rights to Netflix and Showtime isn't making as much touchable acquirable as it erst did.

Netflix's moving accumulation includes a aggregation of recent movies from the Starz channel as conception of a licensing care subscribed in October 2008, but analysts are worried the consort won't be healthy to intend the restoration rights. Netflix said weekday the Starz care expires early incoming year, and told investors it didn't organisation to handle the negotiations some further.

For all of 2010, Netflix attained $161 million, or $2.96 per share, on revenue of $2.16 billion. That compared with net income of $116 million, or $1.98 per share, on revenue of $1.67 1000000000 in 2009.


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